MELOTERA
OPPORTUNITY
Create a subscription box curated for a specific niche audience based off a given prompt.
My prompt: Women's outdoor box
SOLUTION
Melotera is a seasonal box geared towards young adult women who love the outdoors but don't necessarily love all the stress that may come from being outside. In response to this, the package aims to deliver an experience that is curated to each individual patron and emphasizes the serenity and good times that come from being outdoors.
Package Design, Brand Design, Web Design, Research, Ideation, Copywriting, Photography
PROCESS
The process of creating this brand was long and engrossing, so to read more about it, click the button below:
If you’re just interested in the results, here you go:
WORDMARK
With its geometric glyphs and ever-so-slightly rounded corners, the Melotera wordmark gives an aura of comfort and calm. Additionally, the relationship between the L and O become a sort of representation of progress, or perhaps, more abstractly, the sun setting over the land. Similarly, the A forms a mountain peak for additional visual interest.
The tagline "It's Great Outdoors" is a subtle nod to the nickname often given to the wilderness: "The Great Outdoors." It is also, of course, an evident statement of the brand's values and mission—promoting the inherent joy that can arise from venturing out into the world.
LOGO MARK
By combining the O and A from the wordmark, the logo creates a simple icon of a sunset over a mountain. This icon is sturdy and comfortable, yet simple enough to be used in basically any needed context—as big as a billboard or as small as a pocketknife. The logo and wordmark should be used separately for whatever the context calls for.
EMBLEM
For a more showy yet elegant approach, the Melotera emblem creates the charisma of badge-like designs with a skeleton based on circles and triangles—two prominent shapes in the logo mark and throughout the brand's collateral. It combines the logo mark, name, tagline, and even the year of establishment (theoretically, of course). This one would only be used in specific circumstances—like as a neat thumbnail for a webpage (imagine that).
COLOR
The colors were chosen specifically to invoke the feelings of serenity and the aesthetic of the outdoors, without using the obvious green hues in order to differ from some of Melotera's competitors.
Despite the wide array of colors, only a few would be used at a time. The color palette of the brand would shuffle every season to fit in with the desired feeling and to emphasize the main service of Melotera: a seasonal subscription box.
GLYPHS
To add to the visual style and visual connection of Melotera products, one-color glyphs (icons) were designed to be attached with an item or idea of the brand. These all follow a set of rules in order to maintain visual consistency with the Melotera brand marks and comforting nature of the brand message.
BRAND STANDARDS
For a more in-depth look at the ins-and-outs of Melotera, a brand standards manual was designed. If you'd like to take a deeper dive into the background and more meticulous parts of the brand's identity, feel free to click the button below to check it out. I'd really appreciate it!
TOUCHPOINTS
The Melotera subscription box would be a cylindrical capsule design, featuring a plethora of items that fit in with the season, and offer a variety of quality, cozy products for the patrons. The items featured below are a few of the possible pieces from the 2021 Autumn Capsule.
Knit Pattern Beanie
Knit Pattern Sweater
Alternate Versions
Gourmet Milk Chocolate Bar
Vanilla Bean Marshmallows
All-Natural Graham Crackers
Specialty Coffee Mix
32-count Matchbox
Backside with instructions for campfire safety
Ceramic Thermos
Wooden Pocket Knife
WEB
The top priority of the website is to make the details and services of Melotera as clear as possible, while also putting forth the signature warmth of the brand. The common path would take the user through the details of the box for the current season, as well as a short quiz to measure the user's preferences and experience level and to give them a curated package made specifically with them in mind. From there, the user can pick the seasonal or annual payment plan and enjoy the benefits of loving the outdoors.
SOCIAL MEDIA
To help spread the word, social media campaigns would be launched on platforms familiar to our audience, like Instagram and Pinterest. These campaigns would bring attention to the values and essence of Melotera, and hopefully strike the right chord with users.
For more insight on the decision making and elements that went into this project, be sure to check out the process page!